![]() ![]() ![]() And the best way to do that is by posting on LinkedIn. If your goal is to increase brand awareness, the first thing you need to do is get your message out there. Why Is Increasing Your Linkedin Engagement Rate Important? ![]() This will help you reach a wider audience, get your message out there, and increase your company’s brand recognition. In other words, your posts will appear higher on your followers’ feeds and on the LinkedIn homepage. Since engagement is a key factor in getting your post to rank on LinkedIn, increasing your engagement rate will increase your posts’ visibility. Engagement can take the form of clicking on your link, liking or sharing your post, leaving a comment, or replying to your post. The LinkedIn Engagement Rate is the percentage of your followers who interact with your post. When you post on LinkedIn, you’re aiming to engage people and get them to take action. ![]()
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